OnlyFans is gaining as a platform for tipping and subscribing to creators, new data shows. Here’s how it stacks up against YouTube, TikTok, and more

• A new report on influencer marketing shows the tipping and subscription habits of social-media users.
• Respondents indicated they were generally less inclined to tip influencers in 2023 than in 2021. 
• On OnlyFans, however, more people said they liked tipping and subscribing than had before.

A new report shows social-media users in 2023 are less likely to pay creators in tips and subscriptions on the major platforms than had in the past. But, a closer look shows OnlyFans is bucking that trend.